iNaturalist Brand Refresh

Today, we're updating the iNaturalist brand for the first time since iNaturalist launched over 11 years ago. Check out our evolution!

As iNat has grown exponentially, it's been important for us to make sure we can scale effectively, and a more standardized brand is part of that. You can read more about why we decided it was time for a brand refresh on the forum post from last month. One of the biggest reasons was the anticipation of the iNaturalist Store which will be launching soon. Stay tuned for ways to wear your iNaturalist pride!

Over the next several days, you'll see our brand updated across our apps and social media platforms. Over a longer timeframe, members of the international iNaturalist Network will be updating their look as well.

If you or your organization are using the original iNaturalist logo somewhere, you can find updated versions of the logo on our Press page.

Thanks so much to everyone who provided feedback as we approached this new branding. We hope you like the new look!

Posted by abhasm abhasm, November 06, 2019 21:38

Comments

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looks great! :)

Posted by boattailedgrackle about 1 month ago (Flag)
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Does the little green logo bird have a name? I've always wondered that.

Posted by birdnerdnariman about 1 month ago (Flag)
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Both the bird and the text have lost weight) it is now in trend

Posted by katya about 1 month ago (Flag)
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Hey why change Fatbird?

Posted by anudibranchmom about 1 month ago (Flag)
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Wonderful! Although the mascot should have been Gerald? Please give us some Gerald merch at least.

Posted by raymie about 1 month ago (Flag)
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@raymie Who is Gerald?

Posted by melbo about 1 month ago (Flag)
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I prefer the original chonk finch logo, but the font is an improvement.

Posted by jhousephotos about 1 month ago (Flag)
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Very nice! And actually it is easier to read than the old one.

Posted by susanhewitt about 1 month ago (Flag)
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Looks good! Amazing how changing the thickness of the font and giving the bird a bit of a graceful update adds a nice touch.

Posted by walkingstick2 about 1 month ago (Flag)
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@melbo -- "Gerald" is here, although warning, this page can take a while to upload:

https://www.inaturalist.org/observations/5890862

Posted by susanhewitt about 1 month ago (Flag)
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Thanks @raymie and @susanhewitt LOL

Posted by melbo about 1 month ago (Flag)
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The bird is now less of a round boi. I'd think that he'd be heckin upset about this

Posted by aliashraf about 1 month ago (Flag)
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I think it looks more formal

Posted by williamharmonlds about 1 month ago (Flag)
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I think it looks more formal

Posted by williamharmonlds about 1 month ago (Flag)
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Gerald's picture didn't load but if it did, I wold give him his 125th I'd and yea, because of all that stuff on him, we need mercy.

Posted by williamharmonlds about 1 month ago (Flag)
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I mean merch

Posted by williamharmonlds about 1 month ago (Flag)
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Oh, I was wondering why the icon in my chrome tab changed. I'll always fondly remember the chonky bird, though I think the new one is better. I also agree with the Gerald merch. We all know he's the real iNat mascot.

Posted by mws about 1 month ago (Flag)
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Slick

Posted by mothmaniac about 1 month ago (Flag)
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I am so ready for the store.

Posted by adamcushen about 1 month ago (Flag)
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Buena noche, me gustaría saber si tienen algún programa de becas, soy biólogo y documentalista de vida silvestre estoy posicionado en
#1 en observaciones y especies en el Estado de Sonora México, hago difusión de la app por medio de mis redes sociales y doy talleres de como utilizar la app en escuelas en mi localidad...

Posted by biologandoconmiguel about 1 month ago (Flag)
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@adamcushen I know right? I absolutely NEED an iNat shirt + beanie

Posted by rynaturalist about 1 month ago (Flag)
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Hey, if you guys make t-shirts with the new logo, please please please print on the high quality combed cotton shirts that are thin and soft. I'll pay more for a quality tshirt that I'll wear all the time.

Posted by tadamcochran about 1 month ago (Flag)
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@biologandoconmiguel tal vez contacta a CONABIO @ naturalista.mx como @carlos2

Posted by loarie about 1 month ago (Flag)
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@loarie Amigo ¿como me puedo poner en contacto con ellos? estaría super agradecido <3

Posted by biologandoconmiguel about 1 month ago (Flag)
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I love it. It works much better at small sizes.

Posted by benarmstrong about 1 month ago (Flag)
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Very good!
The former brand was to simmilar ti tweeter!
Congratulations!

Posted by bosquedoibama-sede about 1 month ago (Flag)
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Oh my. The original font had character to it. The new one is as blah as any other blah company.

Posted by dtvmcdonald about 1 month ago (Flag)
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Really love it

Posted by yanuar_idc about 1 month ago (Flag)
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can iNat get their art team to make an iconic taxa icon for Gerald? I mean, he doesn't fit into Linnaean taxonomy as an inter-Kingdom shape shifter.

Posted by charlie about 1 month ago (Flag)
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An iNat logo with the green nightjar on one side and Gerald on the other

Posted by birdnerdnariman about 1 month ago (Flag)
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I'm a serif kinda guy, so I like the old font, but I like the new bird, FWIW.

Posted by cmstinson about 1 month ago (Flag)
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Very pretty !

Posted by butorgogol about 1 month ago (Flag)
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I like both the font and the new bird. I also like the idea of Gerald-themed merchandise, at least I like it better than my original idea for a t-shirt, which would have had the bird icon next to iNaturalist, and then underneath it would have said:
"No, it's not part of Twitter. They both just have bird icons. Go away."

Posted by jmaughn about 1 month ago (Flag)
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With each passing year, it becomes more clear how out of step my tastes are. I definitely prefer the older bird and font/wordmark, but I can understand the need to simplify and make things shrinkable and easier to work with.

Posted by twillrichardson about 1 month ago (Flag)
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Easy to distinguish from the Twitter icon - which is usually blue and has its beak open. Otherwise ....? Not much between them. I hope you didn't pay for this work.

Posted by clag about 1 month ago (Flag)
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I like how the redesign emphasizes the impression that you are looking at either a birdlike leaf, or a leaf-like bird. That all-encompassing representation of all taxa is much clearer in the new version.

Posted by benarmstrong about 1 month ago (Flag)
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I think I might be older then I thought since I haven't even seen the Twitter icon. Like the bird better but the 'i' looks like a candle to me. Probably the old thing again,

Posted by juliereid about 1 month ago (Flag)
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In essence, it seems the same to me. The change seems more sober and balanced between text and icons. If you don't pay close attention to the change, it could even go unnoticed.

Posted by huracan about 1 month ago (Flag)
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Congratulations iNat team. Good job Abhas!

Posted by roget about 1 month ago (Flag)
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Looks more and more like twitter. Whyyyy?

Posted by jasssssssssmine about 1 month ago (Flag)

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