I am an Early Stage Researcher (ESR) examining effective outreach strategies within the EU funded Pontocaspian Biodiversity Rise and Demise (PRIDE) program (www.pontocaspian.eu). The PRIDE program is a EU Marie Curie ITN with 15 ESRs working on understanding the drivers of biodiversity rise and demise in the Black Sea and Caspian Sea region. As part of the outreach activities we developed a leaflet that we translated into Romanian, Russian and Ukrainian (http://mollusca.myspecies.info/node/3895#overlay-context=). We intend to use this leaflet for a variety of target groups around the northern Black Sea (Russia, Romania, Ukraine).The purpose of the leaflet is to: (1) Raise awareness of the uniqueness of Pontocaspian biodiversity and the current biodiversity crisis in different target groups. (2) Collect data on recent distribution of the Pontocaspian, Marine, Freshwater and invasive mollusk species in Northern Black Sea through the joint efforts of citizen scientists. This will help us update our distribution maps on our taxonomic platform: PC-Tax (www.mollusca.myspecies.info) whereupon we will be able to identify the areas of follow up action.