Iva imbricata is a North American species of flowering plant in the aster family known by the common names
dune marsh-elder and
seacoast marsh elder. It is native to Cuba, the Bahamas, and coastal areas of the United States from Texas to Virginia. It is a low shrub, found on sand dunes and the upper beach. It is a highly salt tolerant plant, and is often the perennial plant closest to the ocean.
(Wikipedia)